Porsche Design Story

The founder of Porsche Design.
The legacy of Professor Ferdinand Alexander Porsche

Perfection since 1972. A philosophy that follows the zeitgeist.

Professor Ferdinand Alexander Porsche

If you analyze the function of an object, its form often becomes obvious.

Passion at a young age

The unmistakable aesthetics of the sports car were already visible at an early age. His first designs reflect timeless simplicity.

As a designer in the company

After his studies, he joined the company and helped shape iconic automotive design language.

A new start

In 1972, Porsche Design Studio was founded with a vision to create products beyond automotive design.

Studio F. A. Porsche

Form and function in perfect harmony.

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